Alan Shepard
Stuart Roosa
Edgar Mitchell
crew
Jean Beaulieu
Apollo 14’s oval design is chiefly remarkable for the odd choice of lettering used. The weight contrast in the font used for “APOLLO 14” poses challenges for both the printer and the embroiderer, as the slender strokes practically disappear at smaller reproduction sizes. The script lettering used for the crew names calls for fine detail which, combined with its lack of contrast in relation to the gold border, tends to make the names practically disappear.
Almost alone among the pictorial designs of this era, space is depicted as blue instead of the correct black. Apollo 10’s design is the other anomaly, but the depiction in that design is such a dark blue it’s not as jarring as this design.
The object in the image which is depicted heading for the moon from the Earth
is an astronaut lapel pin. Astronauts were presented a silver version of this pin when
they were accepted into the astronaut corps, and were awarded a gold version
after their first space flight.
Shepard, though he had been the first American in space, had only the 15 minutes of flight time he accrued during his sub-orbital hop in Mercury. While in training for the Gemini program, Shepard developed Meniere’s Syndrome, which caused him to be grounded. Surgery in 1969 corrected the issue, and he was restored to flight status. The brief experience he had of spaceflight led other astronauts to jokingly call him a “rookie.” As his two crewmates were in fact rookies, the Apollo 14 crew was referred to as “the three rookies.” It is entirely possible that Shepard put the astronaut pin on his patch to make the point that he was the first American in space, and thus the first to earn that pin.
While the astronaut pin as a design motif had its beginning with the Apollo 14 patch, in 1984 it made a return appearance — on the STS-41G patch. In fact, it has been incorporated in various forms on at least 31 Shuttle mission patches, making it one of the most oft-used (indeed, overused) design motifs on U.S. mission patches.

[ap14-em3]
Lion Brothers Apollo 14 patch. As with the Apollo
13 patch, the Lion Bros version more faithfully reproduces
the artwork. The astronaut pin shows beveling as in the
artwork (though it’s a bit too large); and the lunar surface
more closely resembles the artwork. This patch is substantially
larger than the AB Emblem version, as the short axis is
slightly over 4″.
118mm w × 106mm h

The Lion Brothers hallmark — the number “14”, upside-down on the lunar surface, opposite the point of the star.
The backup crew for Apollo 14 was Eugene Cernan, Ronald Evans, and Joe Engle. In his book, The Last Man on the Moon, Cernan describes a spoof his crew pulled on the prime crew:
[Shepard] took our good-natured ribbing about his crew being tagged as the Three Rookies. Ron, Joe and I called ourselves the First Team, to infer that we were better than they were."
Every flight has a personalized crew patch, and Apollo 14 was no different, except for one thing — we were the first and only backup crew to have a mission patch, too! This loony idea was a ‘gotcha’ on Al, for it depicted a gray-bearded Wile. E. ‘Three Rookies’ Coyote coming up from Earth only to find a ‘First Team’ Roadrunner already standing on the Moon, chirping his famous ‘Beep-beep!’
All the way to the Moon and back, even on the lunar surface, whenever the crew opened a box, bag or locker, out would float a First Team mission patch. Ron, Joe and I, as the backup crew, had final access to the spacecraft, and while we set the switches and checked the gauges, we also stuffed our Roadrunner patches into every nook and cranny, setting up a future mini-blizzard of “gotchas” for the Three Rookies. Perhaps the most repeated phrase on the private radio loop during the flight of Apollo 14 was Shepard’s annoyance when still another patch would suddenly appear. “Tell Cernan,” he growled, “Beep-beep, his ass.”
—Eugene Cernan, The Last Man on the Moon
That Cernan had this patch made for his backup crew is not surprising. He was on the backup crew for Gemini 9, and ended up flying that mission when the prime crew died in a flying accident. He was on the backup crew for Gemini 12, and the artist who created the patch for that mission, Anthony Tharenos, was asked to create a version of the patch with the names of the backup crew — Cooper and Cernan.

[ap14bu-em1]
Many of these were embroidered “Beep-Beep” patches
were secreted in the Apollo 14 spacecraft for the primary crew to
find during the flight. This is one that, it is claimed, was actually
on board Apollo 14 during the mission. This was produced by
AB Emblem, and there is a copyright notice below the moon.

This enhanced image of a frame from 16mm sequence camera footage shot during one of the Apollo 14 EVAs shows a ‘BEEP BEEP’ patch attached to one of the Velcro strips on the back of Shepard’s PLSS.

[ap14bu-em2]
A replica of the backup crew patch, also made by AB Emblem. The
colors are a bit brighter, but the most noticable difference
is that the outside rim is silver instead of gold. Otherwise
this is actually a very good reproduction, including the
unusual radial pattern of the wide border. The AB Emblem
copyright notice is visible in this image.
107mm w × 100mm h

Gene Cernan in later years, having a great time still ribbing Apollo 14 LMP Ed Mitchell about that darned ‘BEEP BEEP’ patch! My thanks to Larry McGlynn for this awesome photo.